The Holiday retail season is peaking and so is construction, or so it seems in downtown Halifax. Market Street and streets close by are closed to vehicle traffic until at least December 18th, 2015. This means several weeks that holiday shoppers and potential new customers are rerouted away from prime shopping destinations downtown. Local businesses, including Inkwell Boutique are being directly impacted during what would be our busiest time of year for sales.
Since construction is inevitable in making Halifax a better city to live in, we've decided to make the best of our unfortunate situation during this period.
We want to personally thank our customers for braving the downtown construction and supporting local! So, we created the HFX Pylon Club, an elite identity for our customers, who choose to walk through the construction downtown, particularly outside our door, jump over pylons and come into our store to do their holiday shopping. You chose to support local and we appreciate that!
Even though our street is closed, we're definitely open for business with an accessible sidewalk.
We're giving away HFX Pylon Club pins with any purchase during our Tax Free Customer Appreciation Day, Saturday November 28th, to show a little extra appreciation to our customers given the circumstances.
Starting today, Thursday, November 26th, customers can share the HFX Pylon Club emblem from our Facebook, Instagram and Twitter along with #HFXPylonClub, to receive 10% off your next purchase. Edit: This deal runs until Christmas eve!
Thank you to our customers for wearing and sharing HFX Pylon Club proudly to raise awareness that shopping local is important, no matter the circumstances! We couldn't make it through the construction without your help.
Read our blog post following the launch of the button!
Here is some recent press about #HFXPylonClub:
Light-hearted #HFXPylonClub video supports downtown businesses - Global News, 2015
Halifax Pylon Pride - The Coast, 2015
CBC Nightly News: Nova Scotia - November 30, 2015 (starts at 11 min mark)
Downtown Halifax businesses band together to increase sales - CTV News Atlantic, 2015
Small downtown business suffering due to Nova Centre construction - Global News, 2015
Businesses near Nova Centre get a break - The Chronicle Herald, 2015
Nova Centre construction casualties turn to #HfxPylonClub - CBC Nova Scotia, 2015
HFX Pylon Club supports downtown biz affected by Nova Centre construction - Halifax Metro, 2015
Inkwell Boutique in Halifax feeling construction pain - The Signal, 2015